Genesis Search Group Blog

How to Make Your Job Postings Stand Out

When was the last time you looked at your job postings?  Really, look at them.  If you wonder why you are not getting enough qualified candidates applying for your open positions, it may be because of your lackluster job postings.

In today’s competitive market, it is important as a hiring manager that you make your job postings stand out from the crowd.  Get the attention they deserve!  Here are a few ways you can make your job postings stand out:

  • Do you have a unique perk or benefit you will be offering? If so, put that in the posting.  This will intrigue job candidates and if it is something they are interested in, they will want to know more.
  • Your job postings should be as clear and concise as possible. Remove all the legal jargon, and make it easy to understand and read.  This will allow candidates to understand the true position and not have to try and read between the lines.
  • A typical job posting includes all the demands of the job, however, if you change the tone of the posting to emphasize what you can do for the job candidate, you will have a better response.
  • Test several headlines for your posting. Use the exact same posting, but change the headline.  The headline is the first thing candidates will see, so keep it interesting.  A boring headline will get passed over very quickly.
  • Make your posting clear, concise, and honest. It is best to outline your goals from the start, so there are no unclear expectations.
  • Ask questions! This is outside the normal job posting format, but consider asking questions in your job posting.  Not only do these questions get the candidates thinking, but see how many actually respond and answer the question in their cover letter and resume.

There are many things you can do to make your job posting stand out from the sea of ads.  It is important to keep them fresh, and when you consider some of the tips above, you will see a difference in the candidates that respond.

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